Episode 4

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Published on:

12th Oct 2021

Is empathetic insight the true marketing differentiator in the data-led era? Meet Marissa Latshaw

In this episode, I am excited to be joined by Marissa Latshaw. An experienced marketer, she is passionate about helping leaders activate empathy to develop brands, products, and messages that inspire action. She is also the creator of the Empathetic Positioning Process, which is a fascinating approach to bringing empathy into marketing teams.

She shares her inclusive approach to qualitative audience research and the lasting results for organizations large and small across all kinds of industries. Tune in! 

Ready to activate empathy in your organization? Join Marissa’s LIVE webinar on 29th October at 1pm EST. Click here to register: https://www.latshawmarketing.com/activating-empathy-webinar

Connect with Marissa Latshaw

Website: www.latshawmarketing.com

LinkedIn: https://www.linkedin.com/in/marissalatshaw/

Instagram: https://www.instagram.com/marissalatshaw/?hl=en

Twitter: https://twitter.com/mlatshaw

Connect with Mimi Nicklin:

Instagram: https://www.instagram.com/miminicklin/?hl=en

Twitter: https://twitter.com/MimiNicklin

LinkedIn: https://www.linkedin.com/in/miminicklin/

Facebook: https://www.facebook.com/miminicklinleadership

TikTok: https://vm.tiktok.com/ZSwRhfwW/

Follow #TheEmpathyforBreakfastShow on Instagram for more updates: https://www.instagram.com/theempathyforbreakfastshow/?hl=en

A special thanks to DJ Cielo https://instagram.com/johnnyciel?igshid=jejun858mvw3 and Eye Q Films https://www.eyeqfilmsindia.com for sponsoring our podcast

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About the Podcast

The Empathy for Breakfast Show
The More The World Talks About Empathy, The More Empathy The World Will Have
The Empathy for Breakfast Show is hosted by empathy advocate, global leader and international bestselling author and Executive Creative Director Mimi Nicklin. Mimi believes we need to talk more, and hear more, about empathy if we are to fill the 30 year empathy gap hurting our world. In the show, Mimi meets thought provoking and creative opinions leaders, experts and professionals from all over the globe to talk about empathy, connectivity, our mutual humanity and the deficit in empathy impacting our world. Candid, charming and captivating in equal measure, the show reached over 80,000 people in 2020. These are twenty minute conversations, over breakfast, to start your day with the inspiration to reconnect, reverse our loneliness endemic and overcome the mental and workplace crises facing our world. Want to understand the benefits of empathetic leadership & culture, build cohesion in your community or imbue empathy into your work week? Join us. The only decision you need to make is, will you bring tea or coffee? See you there!

About your host

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Mimi Nicklin

Mimi Nicklin is the internationally bestselling author of ‘Softening The Edge’, an Executive Creative Director, a well-known empathetic coach, and a contributor, advocate and content creator for the global movement to balance humanism and capitalism.

An empathy advocate, Mimi has spent over 15 years working across the globe with multinational and Fortune 500 clients to drive standout creative interventions that lead to business and culture change. Driven by the pursuit of bringing conscientiousness to the role and impact of ‘Regenerative Leadership’ in business and society, with a desire to make the world of work a more empathetic, valuable and sustainably healthy place to be, Mimi’s first leadership book was a bestseller before it even reached the stores.

Having lived and worked in London, Hong Kong, Singapore, Cape Town, Havana, Madrid, Johannesburg and Dubai, Mimi has studied humanity & culture from within across 25 global markets and her approach changes organisations from the inside out; focusing on cultural understanding alongside behavioural and mindset change.